Bank-inter turns its marketing strategy around and launches
The campaign will focus on the digital format and on television, in the latter in more premium positions and with much longer durations, both free-to-air and on pay-TV platforms.Bankinter continues to bet on a line of communication E-Mail-Datenbank kaufen based on differentiation, based on the concept that "not all banks are the same".Starting today, Bankinter is launching a new advertising campaign, which represents a major shift in its marketing strategy, by recovering traditional brand concepts, such as differentiation, but from approaches that are far removed from more conventional advertising and much closer to the communication codes that are currently in demand.Under this premise, the bank now proposes a line of communication E-Mail-Datenbank kaufen based on life stories, which connect with people's daily lives and which, through very close experiences, appeal to the most emotional part of people. All this represents a radical overturn to the concept that Bankinter advertising had been working on in recent years, much more focused on transferring the most rational benefits of the brand and, above all, of its financial products, especially the payroll account as the main recruitment proposal, and always focusing on the closest target audience.
From this change of perspective, Bankinter launched a campaign that is based especially on the television and digital formats, in the latter with a focus on video and social networks. All of this with the aim of achieving maximum notoriety E-Mail-Datenbank kaufen and continuing to make progress in considering the Bankinter brand, conveying to a general public the message that Bankinter "is not a bank like the others" and the concept that "when you accept that everything is yourself, you give up trying to find something better", and therefore: "Never stop looking".
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